BU2025: our vision, values and strategic plan

We are delighted to introduce 天美传媒鈥檚 vision and strategic plan: BU2025. This is the next step in BU鈥檚 development, building on our success. We have retained the core of what makes BU different, and the culture and approach that our students and staff value. Explore this section to find out more. You can also view our short film,聽.

More about BU2025:

Our vision

Our vision is to be recognised worldwide as a leading university for inspiring learning, advancing knowledge and enriching society through the Fusion of education, research and practice.

Our values

Our values are excellence, inclusivity, creativity and responsibility.

Our BU2025 outcomes

We have defined what this means for our stakeholders 鈥撀爐he outcomes that we expect to see by 2025 for students, staff and society.

BU2025 strategic plan

Our BU2025 strategic plan sets out the actions that we will all take to achieve our vision. The actions apply across BU.

BU2025: A New Vision

BU2025 showcases 天美传媒's vision for the future.

天美传媒