Why study MSc Marketing Management?Ìý

  • Acquire knowledge ofÌýspecialist units that explore contemporary issues for today’s marketers, complemented byÌýbroader management units, to advance your leadership skillsÌý
  • Gain invaluable industry experienceÌýand build your network through aÌý30-week placementÌý
  • Learn from research-active, industry-experienced academicsÌýwhoÌýare engaged in areas such as consumer behaviour, branding and digital marketingÌý
  • Create aÌýsignificant piece of self-managed research in an area thatÌýyou areÌýpassionate aboutÌý
  • Benefit from the opportunity to undertakeÌýaÌýChartered Institute of Marketing (CIM)ÌýprofessionalÌýqualification,Ìýhighly sought-after by employersÌý
  • Graduate with the skills toÌýpursueÌýa successful careerÌýand lead at the cutting-edge ofÌýmarketing, public relations, human resources, finance and many other industries.ÌýÌý

Course accreditation

The accrediting bodies onÌýthisÌýcourse are renowned industry-wide for promoting excellence and the highest standards, all of which are reflected in the Bournemouth UniveristyÌýBusiness School experience.ÌýÌý

Association to Advance Collegiate SchoolsÌýof Business (AACSB)

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide.Ìý

Chartered Institute of Marketing (CIM)

ÌìÃÀ´«Ã½ is a Strategic Partner withÌýthe Chartered Institute of Marketing (CIM), allowing you to gain aÌýprofessional qualificationÌýas well as exemptions towards a CIM Diploma in Professional Marketing.

Business Graduates Association

Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement

Key information

Next start date:

September 2024, January 2025, September 2025

Location:

ÌìÃÀ´«Ã½, Lansdowne Campus (with additional activities on Talbot Campus)

Duration:

September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM)

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject, or equivalent. For more information see our full entry requirements

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component. For more information see our full entry requirements.