Why study MSc Marketing Management (Digital)?Ìý

  • Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and controlÌý
  • ConfidentlyÌýevaluateÌýthe effectiveness of various digital marketing toolsÌýÌý
  • While specialising in digital marketing,ÌýstudyÌýbroader marketing management concepts such as strategy setting, product development, communications and brandingÌý
  • Develop yourÌýpersonalÌýleadership and management skills to become a competent and successful manager
  • Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.Ìý

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the ÌìÃÀ´«Ã½ Business School experience.Ìý

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide.Ìý

CIM Graduate Gateway

ÌìÃÀ´«Ã½ is a Strategic Partner of theÌýChartered Institute of Marketing (CIM), meaning you can gain professional qualificationsÌýas well as exemptions towards a CIM Diploma in Professional Marketing.Ìý

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.Ìý

Business Graduates Association

Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement

Key information

Next start date:

September 2024, January 2025, September 2025

Location:

ÌìÃÀ´«Ã½, Lansdowne Campus (with additional activities on Talbot Campus)

Duration:

September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing (IDM), Chartered Institute of Marketing (CIM)

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, .ÌýFor more information check out our full entry requirements.